Being customer-centric means more than just having a 24/7 customer service hotline or posting “the customer is always right” slogans....

Especially in this day and age, when everything and everyone could be searched online, it has become more important to ensure that one’s...

A lot of businesses are good at branding their products. Everyone – from customers to stakeholders and employees – knows exactly what...

We all know the critical role of e-commerce to ensure a business survival especially in the future. However, with COVID-19, its...

Every business is worried about the crisis – how things would look like post COVID-19 or if they could even survive. Understandably, most...

Brand purpose. This has been a buzz word for the last couple of years that has businesses asking – why is a brand purpose so important...

Since the outbreak of COVID-19, we no longer live in the world we knew. Everything has changed – how we work, socialize, behave and...

China is a dream market for many. With its booming business and rising consumer affluence, the country has become the single largest...