Andrea Arañador-FerriMay 253 minWHY IS A STRONG CORPORATE BRAND IMPORTANT?A lot of businesses are good at branding their products. Everyone – from customers to stakeholders and employees – knows exactly what Ale...
Andrea Arañador-FerriMay 45 minWINNING BIG IN THE E-COMMERCE GAME.We all know the critical role of e-commerce to ensure a business survival especially in the future. However, with COVID-19, its importanc...
Andrea Arañador-FerriApr 203 minHOW TO SUCCESSFULLY STEER YOUR BUSINESS THROUGH A CRISIS.Every business is worried about the crisis – how things would look like post COVID-19 or if they could even survive. Understandably, most...
Andrea Arañador-FerriApr 135 minTHE POWER OF A PURPOSE-LED BRAND.Brand purpose. This has been a buzz word for the last couple of years that has businesses asking – why is a brand purpose so important an...
Andrea Arañador-FerriApr 45 minBRAND LOVE IN THE TIME OF CORONA.Since the outbreak of COVID-19, we no longer live in the world we knew. Everything has changed – how we work, socialize, behave and consu...
Andrea Arañador-FerriApr 45 minWHAT BUSINESSES NEED TO CONSIDER WHEN ENTERING CHINA.China is a dream market for many. With its booming business and rising consumer affluence, the country has become the single largest mark...
Andrea Arañador-FerriApr 43 minHOW TO SUCCESSFULLY BUILD A BRAND, ESPECIALLY, IN THIS DAY AND AGE.Latest numbers show that 95 million Instagram pictures and videos are being shared every day. That is why, it is definitely no easy feat ...
