Andrea Arañador-FerriAug 24, 20204 minTHREE REASONS WHY IT IS IMPORTANT TO HAVE A CUSTOMER-CENTRIC BUSINESS.Being customer-centric means more than just having a 24/7 customer service hotline or posting “the customer is always right” slogans....
Andrea Arañador-FerriMay 25, 20203 minWHY IS A STRONG CORPORATE BRAND IMPORTANT?A lot of businesses are good at branding their products. Everyone – from customers to stakeholders and employees – knows exactly what...
Andrea Arañador-FerriMay 4, 20205 minWINNING BIG IN THE E-COMMERCE GAME.We all know the critical role of e-commerce to ensure a business survival especially in the future. However, with COVID-19, its...
Andrea Arañador-FerriApr 20, 20203 minHOW TO SUCCESSFULLY STEER YOUR BUSINESS THROUGH A CRISIS.Every business is worried about the crisis – how things would look like post COVID-19 or if they could even survive. Understandably, most...
Andrea Arañador-FerriApr 4, 20205 minWHAT BUSINESSES NEED TO CONSIDER WHEN ENTERING CHINA.China is a dream market for many. With its booming business and rising consumer affluence, the country has become the single largest...
