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BRAND LOVE IN THE TIME OF CORONA.

Since the outbreak of COVID-19, we no longer live in the world we knew. Everything has changed – how we work, socialize, behave and consume. Hence, we are forced to quickly adapt to this new normal. The same thing has happened to brands. Suddenly, how to access and consume their products has changed. The way they should interact and engage with their fans abruptly needs to evolve. And the pressure to stand out and stick in the minds and hearts of customers amidst the crisis i