Being customer-centric means more than just having a 24/7 customer service hotline or posting “the customer is always right” slogans. Though a lot of companies claim of adopting a “customer first” approach, in many cases, the focus on customers is actually just an afterthought. But why is it critical to ensure that the costumer is at the core and center of everything that you do as a business or company? Let’s discuss three important benefits – #1. You will sell your product.

Especially in this day and age, when everything and everyone could be searched online, it has become more important to ensure that one’s personal brand is nurtured and strengthened. But creating one could be pretty intimidating. And for most of us, the question we always ask is – how do I start? As the job market evolves and as everything else in society becomes more competitive to achieve – it is important for one to stand out whether as a potential employee or a seasoned en

A lot of businesses are good at branding their products. Everyone – from customers to stakeholders and employees – knows exactly what Alexa is and what it does. However, when it comes to their building their corporate brand, organizations are often less confident and strong. Many firms struggle to articulate and communicate what the parent company stands for, how it should be perceived by the world and even within the company itself. If we look at companies like Unilever, Nes

We all know the critical role of e-commerce to ensure a business survival especially in the future. However, with COVID-19, its importance has just been further highlighted as it is critical in ensuring that a business survives today. The lockdown in many countries has shown that only businesses with an e-commerce platform have continued to operate. Hence, a lot have been forced to “digitally transform” overnight – even traditional offline small businesses now try to sell the

Every business is worried about the crisis – how things would look like post COVID-19 or if they could even survive. Understandably, most companies have been slashing their budgets given the uncertainty. We have seen that many have been taken by surprise and are struggling to cope. But the ones that will come out of this crisis on top are those that keep pushing. We will see that those businesses that are looking at this situation as an opportunity to move forward and explore

Brand purpose. This has been a buzz word for the last couple of years that has businesses asking – why is a brand purpose so important and how to do it? To begin with, a brand purpose is the reason why a brand exists and the positive impact it creates in the world. Some get it right, while some don’t. But we see that brands that keep a strong purpose are winning – Nike, Dove and Apple are just some of the great examples. Especially in this day and age, here are three reasons

Since the outbreak of COVID-19, we no longer live in the world we knew. Everything has changed – how we work, socialize, behave and consume. Hence, we are forced to quickly adapt to this new normal. The same thing has happened to brands. Suddenly, how to access and consume their products has changed. The way they should interact and engage with their fans abruptly needs to evolve. And the pressure to stand out and stick in the minds and hearts of customers amidst the crisis i

China is a dream market for many. With its booming business and rising consumer affluence, the country has become the single largest market for a lot of brands. Hence, everyone wants a piece of it. However, China is also no simple market. Though it possesses a lot of opportunities that many companies want to take advantage of, its uniqueness and complexity have also made others commit fatal mistakes. Here are five critical points to consider when entering and ensuring your su

Latest numbers show that 95 million Instagram pictures and videos are being shared every day. That is why, it is definitely no easy feat for a brand – amongst everything – to stand out. Hence, creating a strong and differentiated brand is critical especially in today’s fragmented and noisy world. Here are three things to consider as you build your brand: #1. Know thy customers. It is critical to know your customers inside-out. What is your customer’s behavior? What is his / h