THEKR8TIV was born out of my desire to help connect brands with a handpicked network of EXPERTS from all over the worlD. I always believe that everyone should have access to great work that empowers them to further build their brand.
An advertising kid of the 2000s, she has worked in two of the biggest global advertising agencies – Ogilvy and Lowe – with local and regional roles for Unilever, Kimberly Clark and Kraft Foods, among others, based in The Philippines and Singapore. She further strengthened her marketing skills at BMW Asia (Singapore) working with its 14 Asia Pacific markets.
Her diverse professional experiences have also helped strengthen her skills to build brands, work with integrated multi-channels and drive local, regional and global businesses.
At the onset of her 15-year career, she has been trained to be result- driven and constantly deliver „great work that works“ through a combination of strategic thinking with a strong affiliation for creativity and effectiveness. She has also collaborated with some of the industry‘s best talents with work recognized at the Cannes and Asian Effectiveness & Strategy Awards, among others.
Currently, she also works as an independent consultant - helping build and develop brands and assisting those that want to expand to Asia.